Paramount+
Reality Mailer
The Challenge
Paramount+ came to our agency wanting to make a big splash with their new reality TV program. They needed an agency with a deep influencer network and the know-how to create buzz. Our team worked closely with Paramount+ executives to develop a program for their Great Reality Escape Sweepstakes. The strategy needed to live on social media and commemorate the debut of their new Reality TV platform. The ultimate goal was to raise awareness, view intent, and generate buzz surrounding the new Reality TV platform.
data-driven results
Over 21,417,860 Followers Reached
The Brand Agency translated the desire to generate brand awareness around the Paramount+ Reality TV platform amongst target audiences to a 360 influencer program. The Brand Agency worked quickly to curate a specialized list of influencers within the entertainment space that aligned with the Paramount+ brand. Our team also developed a timeline and roadmap to be followed leading up to launch.
As a result of our extensive efforts, The Brand Agency secured mailer giftings for over 100 influencers and obtained organic social media coverage that reached over 21 million followers organically. The efforts hinged on our network and the non-paid placements included top tier influencers with millions of followers, who promoted the mailer to their audiences. The activity across a targeted swath of the internet exposed Paramount+ Reality TV platform to a wider audience and allowing it to gain invaluable exposure.
