Prime Video’s
‘super college fair’
at TwitchCon
The Challenge
Bringing their most beloved superhero franchises to life for audiences at TwitchCon, Prime Video was putting together a highly interactive ‘Super College Fair’ for fans to get a sneak peek into the upcoming series ‘GenV’ from the world of ‘The Boys’ and Season 2 of ‘INVINCIBLE.’ With a prime (Ha!) spot on the convention floor in Las Vegas, Prime Video kicked off the first day of TwitchCon 2023 with a marching band to tie into the college fair atmosphere, and making TwitchCon goers aware of their presence at the convention. The Brand Agency was tasked with generating awareness toward the activation, and inviting press and influencers on-the-ground to come by and document their experience to their followers.
data-driven results
Our team led the charge on securing national and local press coverage before, during and after the convention, resulting in over 46.7 million media impressions. The Brand Agency also faciliated white-glove appointments and tours with Twitch streamers and influencers at the convention. Our efforts resulted in over 1.4 million social media impressions throughout the weekend.