Gucci
Ghost
The Challenge
When the NFT craze took hold of the news cycle, the space quickly became saturated with many artists and brands competing for the spotlight. One of the pioneers in the NFT arena, Trevor Andrew (also known as GucciGhost) tapped The Brand Agency to help him navigate the quickly moving news cycle and ensure he was recognized as such. We were tasked with securing press interest on behalf of Trevor and positioning him as one of the most revered NFT experts innovating at the very forefront of this rapidly evolving space. Our team leveraged his luxury collaborations with the house of Gucci to create a multi-pronged visibility strategy.
data-driven results
The Brand Agency devised a PR approach that highlighted Trevor as one of the leading NFT experts with national media focusing on technology, fashion, culture, investments, and cryptocurrency. The team immediately hit the ground running and created media-facing assets that spoke to Trevor’s expertise, background and positioned him as an authority.
The Brand Agency’s PR efforts for Trevor paid off in dividends. Business Insider, one of the leading outlets in investment and cryptocurrency news published a profile story on Trevor during the height of the NFT craze. We also secured notable coverage from press outlets like WWD and Ocean Drive, resulting in 108,250,000 impressions across top-tier media platforms.
