Josephinenhutte
by Kurt Josef Zalto
The Challenge
World famous glass master Kurt Josef Zalto was set to launch his new uber luxury brand, Josephinehütte, in the United States. Although revered in serious wine circles, the glassmaker didn’t enjoy visibility in consumer outlets. The launch included a series of press events across the United States with American sommelier André Mack. Starting in New York City and making their way to California’s key cities, including San Francisco, Sonoma and Los Angeles. Josephinehütte tapped The Brand Agency to spearhead media outreach and to curate a list of media decision makers for the event. The Brand Agency worked strategically to develop an outreach plan and PR roadmap. The agency opened up its Rolodex to ensure the specialness of this once-in-a-lifetime experience was reflected in the launch’s press activity.
data-driven results
Because of our efforts and network, The Brand Agency was able to secure attention from important outlets in various media buckets that had been identified in our PR roadmap. The results included standalone stories for Kurt with The New York Times, The New Yorker, Food & Wine, Men’s Journal, Robb Report, The New York Times and Well + Good. Event attendees included editors and writers from a variety of outlets like Good Housekeeping, Saveur, Food & Wine Magazine, Martha Stewart Living, Forbes, Travel + Leisure and more.
Our event series also resulted in the brand’s Universal Wine Glass being selected as a winner of House Beautiful’s prestigious 2022 Live Better Awards.
