HOYOVERSE’S
‘ZENLESS ZONE ZERO’
LAUNCH EVENT IN NEW YORK CITY
The Challenge
In an effort to create buzz and amplify awareness surrounding the release of Zenless Zone Zero, The Brand Agency was tasked with securing high-value press coverage around HoYoverse’s pop-up event in New York City. Our team leveraged our deep network of key press names from marquee tech, entertainment and gaming outlets to secure coverage detailing what guests could expect from the event.
Prior to the event, The Brand Agency invited a bevy of press and influencers attendees in the gaming, entertainment and NYC- based spaces to attend the VIP preview before the event opened to the public. We successfully secured editors from outlets such as IGN, Polygon, All Ages of Geek, Untapped New York, PC Mag, Hip-Hop Wired and many more, as well as well-known creators in the area.
data-driven results
OVER 1.6 BILLION MEDIA IMPRESSIONS
Leveraging these RSVPs and appointments, our press and influencers were able to witness the event first-hand, which inspired them to share their experience with their audiences. As a result of our efforts, The Brand Agency garnered coverage from Tier 1 media outlets such as, but not limited to, Collider, Comic Book Resource, Pocket Tactics, and Anime Corner, and secured organic social media coverage around the event, totaling to over 1,466,474 social impressions.
