Ahead of SXSW 2025, Prime Video tapped The Brand Agency to build brand awareness and generate buzz for their interactive activation and the streaming platform’s women-led titles. The Brand Agency leveraged our extensive network of press contacts across the entertainment, lifestyle and news verticals, to secure top tier placements before, during and after the event. Our efforts secured coverage in Forbes, Indiewire, and Axios, just to name a few.

In addition to press efforts, The Brand Agency tapped local influencers in the area to attend and share the fun on their socials. Attendees included Charles Brockman (1.6M followers), Melanie Demi (805K followers), and Georgia Wellman (316K followers).

Our overall efforts netted us over 3B organic press impressions and 12M organic social impressions, and solidifying Prime Video’s position as one to watch and a must-see at SXSW year after year.