Talent resources sports’
executive visibility
The Challenge
Talent Resources Sports, an agency bridging the gap between brands like Neiman Marcus, Sports Illustrated and major athletes like Lebron James through commercial opportunities, collaborations and events, was looking to increase visibility among business trades and mass consumer communications. Their C-Suite tapped The Brand Agency to assist in developing a strategy to garner awareness toward their company.
data-driven results
The team started with messaging and positioning work to give the Co-CEOS their own unique narrative lane. Utilizing their upcoming projects and campaigns, as well as timely pop culture topics, we curated pitches to marketing and business trades to produce feature and standalone stories. Our team also leveraged their network to secure panels, speaking opportunities, and industry awards.
As a direct result of our messaging, strategy and network, The Brand Agency was able to secure top tier coverage in target outlets like marketing trade AdWeek, business outlet Business Insider and fashion bible Women’sWear Daily (WWD). Our team secured major speaking engagements in the industries our client navigated like Event Marketer’s Experiential Marketing Summit, Reuters’ StrategicMarketing and much more.