the drew barrymore show’s
drew’s days
The Challenge
In anticipation of the show’s return to air, The Brand Agency was tasked with creating buzz for The Drew Barrymore Show’s multi-day ‘Drew’s Days’ experience in New York City over the course of three weeks. Special Drew Crews set up shop at various spots around the Big Apple, like Columbus Square, Bryant Park, and Washington Square Park, to hand out branded The Drew Barrymore Show items to pedestrians, spreading joy and kindness throughout the city.
Data-driven Results
As a result of our efforts, The Brand Agency secured over 33 million impressions across press and social media. Coverage included features in leading entertainment outlets like OK! Magazine, Entertainment Tonight and Radar Online, national event marketing trade BizBash, and a standalone in Average Socialite. TBA also faciliated arranging bespoke mailers to influencers and press friendlies to drum up further awareness toward the activation. The team secured social coverage across various Instagram and TikTok pages including Uncover More (150K Followers), Average Socialite (70.2K Followers), Sharm Sil (103K Followers), The VIP List NYC (95.7K Followers), Dasom Lee (93K Followers), Anna Barger (72.3K Followers) among others.