ZOZOFit x
Good Housekeeping
The Challenge
To solidify their place in the fitness space, ZOZOFIT was looking to secure a prestigious recognition from a leading publication in the lifestyle arena. Understanding their competition amongst other wellness brands, ZOZOFIT asked The Brand Agency to leverage their contacts for award opportunities and curate thoughtful submission responses that sparked curiosity amongst the judging panel. Beyond submission details, TBA was tasked with coordinating testing samples to ensure judges received a positive experience with the product.
data-driven results
After completing a rigorous testing process and providing detailed information on the products unique offerings, the ZOZOSUIT and ZOZOFIT App was selected as a Good Housekeeping 2024 Best Fitness Award Winner. As a result, ZOZOFIT will leverage this stamp of approval to spark conversations with fitness experts, build trust in the fitness and health market, and garner attention during new business ventures,
