COLOURPOP’S
STAR WARS™ COLLECTION
The Challenge
ColourPop was debuting its highly-anticipated Star Wars™ collection, giving an ode to the most beloved movie franchise. They needed to make noise within the Star Wars fan base and tapped The Brand Agency to assist with strategic media relations to reach new audiences.
data-driven results
Because of our efforts and deep relationships with entertainment press, The Brand Agency was able to secure over 13.3 billion media impressions with coverage in not only beauty trades like Allure, WWD, Elite Daily and Seventeen Magazine, but also in outlets like Billboard and niche genre-specific media like StarWars.com, Nerdbot and many more.