NYDJ on
‘The Talk’
The challenge
NYDJ wanted to organically integrate themselves into popular TV talk shows to obtain their respective audience visibilities of the brand and generate a new customer base resulting in a revenue return. In the competitive landscape of TV production, NYDJ needed additional support with outreach and securing interest from top-tier TV producers to feature their items in a national broadcast with celebrity hosts and a loyal fanbase.
Data-driven Results
OVER 1.4 MILLION MEDIA IMPRESSIONS
The Brand Agency quickly researched and targeted critically acclaimed talk shows keeping NYDJ’s target demographic and low budget in mind. With diligent and persistent communication, TBA secured interest with many buzzy talk shows, sparking conversations about brand integration while ensuring each opportunity met NYDJ’s expectations.
Our efforts resulted in securing a 30-second spotlight in the “Must Have Giveaway” segment on CBS’ Daytime Emmy Award-winning talk show, THE TALK. This organic opportunity highlighted new pieces from NYDJ, including denim, blouses, handbags, and shoes. Additionally, TBA organized and coordinated the gifting of 180 gift cards valued at $150 each, resulting in $12,000 of revenue tied to the show. This segment aired live on June 20, 2022, and is available online through the streaming platform Paramount+.