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The challenge
Ahead of the Presidential Election, The Brand Agency was tasked with pitching out details pertaining to the partnership between Amazon Studios and Homeboy Industries to feed poll workers in underserved parts of Los Angeles on Election Day. The order was tall, given that media was saturated with election coverage. A creative media strategy was needed to cut through the clutter and create noise.
Data-driven Results
OVER 37.69 MILLION MEDIA IMPRESSIONS
In doing so, The Brand Agency focused on local Los Angeles press in the online, broadcast and radio sectors. In order to publicize this partnership, we spoke with press about why Amazon Studios and Homeboy Industries decided to execute this initiative, and seeded quotes from key personalities like Los Angeles Mayor Eric Garcetti and Head of Amazon Studios, Jennifer Salke. We also offered Father Greg Boyle up for interview to radio and broadcast news outlets so he could speak about the importance of this partnership.
As a result of The Brand Agency's efforts, Amazon Studios’ partnership with Homeboys Industries to serve meals to poll workers was covered by top outlets such as The Hollywood Reporter and LA Weekly, Eater and more.
