To celebrate football season in conjunction with their latest streaming titles, Prime Video teamed up with Tail Gate Tour, plant-based meat brand Beyond Meat, and prebiotic seltzer company Poppi to give fans at thirteen college campuses across the country a tailgate experience that promoted better living for both attendees and the planet. The Brand Agency was tapped to convey this messaging with national and local press, garnering buzz and excitement at each stop throughout the season.