The 13th Annual
Prom Day
The challenge
Assistance League of Los Angeles returned with their annual Prom Day event for its 13th year supporting over 200 female-identifying students in LAUSD who are experiencing homelessness or who are in the foster care system. The Brand Agency was tasked with raising local and national media attention surrounding the heritage event prior, during and after the celebration, as well as securing key celebrities, influencers and press to show their support.
Data-driven Results
OVER 3 BILLION MEDIA IMPRESSIONS & 5 MILLION SOCIAL IMPRESSIONS
Our team activated quickly to curate a specialized list of celebrity and influencer attendees that aligned with Assistance League of Los Angeles’ values and ethos. Prior to the event, we reached out to local and national media outlets to get the news of the event to their audiences. In addition, our team secured news crews from marquee local broadcast stations to broadcast the event morning-of.
Due to The Brand Agency’s efforts, our team was able to secure coverage of the event in top tier outlets like, KCAL 2 & 9, Good Day LA, KTLA 5, KNBC 4, Entertainment Tonight, E! News and more.
Day-of, our team hosted a successful event with key celebs and influencers in attendance like Christina Moore and Lindsay Hubbard on the first day of the event. On the second day of Prom Day, we welcomed influencers Kendra Willis, Elliana Walmsley, and Marjan Tabibzada. Additionally, our team secured video messages from mega celebrities Shawn Johnson and Lucy Hale to be played at the event. Notable press attendees included Spectrum News 1 SoCal, KLCS PBS, and more.
Spanish language coverage highlights included major outlets such as Univision Noticas 54 and Telemundo Acceso Total who were on site to cover the event.
