Prime Video’s
'Truth Seekers'
virtual escape game
The challenge
After months of virtual brand events during the COVID-19 pandemic, many Tier 1 press and VIP contacts were fatigued from participating in digital experiences. The Brand Agency had to think outside the box when promoting our Truth Seekers Remote Adventure virtual experience for Amazon Prime Video so it would resonate with audiences in a fresh way during a time when people were bombarded with invites to digital events. In doing so, we held a team brainstorm session that yielded creative insights into how we should position our activation in order to simultaneously publicize the experience and Prime Video's newest series, Truth Seekers.
Data-driven Results
OVER 1.37 BILLION MEDIA IMPRESSIONS
After coming together as a team to deliberate on how to best draw attention to this experience, we decided to target editors who were familiar with Nick Frost & Simon Pegg, as well as entertainment news, niche escape room outlets, and TV-centric publications. It was also important for our team to flaunt the client's efforts and cement their authority in trade publications. We received tremendous feedback from press, especially those that had the opportunity to attend our preview, who all thought the game was a brilliant adaptation and way to experience the show in real life from home. Over 40 editors dialed in with their friends and family to participate in the escape room from all corners of the world throughout our preview day. After spreading the word to their audiences, Prime Video received over 2,700 sign ups from consumers to play the game themselves – a tremendous feat in light of the global climate.
As a result of The Brand Agency's efforts, the ‘Truth Seekers’ Remote Adventure was covered by top outlets such as The Hollywood Reporter and AdWeek, and was picked up by entertainment news publications like SYFY, Fansided, TV Fanatic and more.
