Warner Bros.
‘godzilla x kong: the new empire’
signature track
The Challenge
Ahead of the movie premiere of ‘Godzilla x Kong: The New Empire,’ Warner Bros. tapped The Brand Agency to help with the generating awareness around their partnership with two up-and-coming Rap/Hip-Hop artists, BigXThaPlug and Ro$ama. The duo collaborated with the team at Warner Bros. to produce a signature track to create buzz for the film.
Data-driven Results
Within a moment’s notice, our team was able to reach out to our contacts at entertainment and music outlets, as well as niche genre and multicultural publications, to cover the announcement and speak with the artists during the scheduled press day. The Brand Agency was able to secure over 654 million media impressions around the news prior to the movie’s premiere date.